A TIGHT FOR ANY CONDITION
Athleta
Comfort, style, and functionality are what matter most in outdoor gear. This experience for Athleta's Rainier Tights highlights all three aspects in an inviting way.
SENIOR CREATIVE DESIGNER / UNDERTONE / 2020
Shopping for leggings online can be difficult and fruitless. This digital microsite-like ad improves the experience by providing a detailed look into each style, pattern, and fabric, and allows decision making to be easier for the user. Deliverables/tasks included concepting, full design layouts, responsive digital asset files.
