FALL WEATHER MUST HAVES
Athleta Girl
A digital, shoppable catalogue experience utilizing dynamic weather triggers to find a perfect piece for fall.
SENIOR CREATIVE DESIGNER / UNDERTONE / 2020
This catalogue-inspired design urges the user to shop via a carousel of products and coordinating lifestyle images. Dynamic weather information is pulled to promote styles specific to a weather scenario. Deliverables and tasks included concepting, design comping, user interface design, fully responsive design file and asset creation.
