Launching into Mid (Funnel) Air
New Balance collaborated with our team to create multiple interactive ad experiences with a variety of creative refreshes resulting in many versions and iterations showcasing the latest models. The first iteration focused on the entire line from the "Run your way" campaign and utilized sliding functionalities with hotspots for users to learn more about and shop each shoe. Other versions focused on specific styles and highlighted key features of the shoe.
Role Art Director
Creative Concepting, Animation & User Experience Storyboarding, Development-ready Asset Production
Run Your Way Campaign
Fresh Foam 1080 v13 Campaign
