Don't You Break My Faded Heart
The Snapchat ad was set to launch alongside the new Faded Heart music video release, and elements, and style from the ethereal, Bardia Zeinali-directed experience were embraced in the design. The ad first shows a clip of the video, then upon interaction, the user enters to the Faded Heart universe where they can interact with the skeletons, hear a clip, or download the song. See the full music video that inspired the format here.
Role Creative Designer
Creative Ideating, Photo & Video Editing, Animation & User Experience Storyboarding, Development-ready Asset File Production, Snapchat Asset Creation