DON'T YOU BREAK MY FADED HEART
BØRNS
Dancing skeletons and floating heads tell the story of artist BØRNS' new single, Faded Heart, in this whimsical, playful ad specifically for Snapchat. See the full music video that inspired the format here.
CREATIVE DESIGNER / UNDERTONE / 2017
The Snapchat ad was set to launch alongside the new Faded Heart music video release, and elements, and style from the ethereal, Bardia Zeinali-directed experience were embraced in the design. The ad first shows a clip of the video, then upon interaction, the user enters to the Faded Heart universe where they can interact with the skeletons, hear a clip, or download the song. Tasks included ideation and concepting, storyboard comping, photo editing, animation direction, the creation of full design assets, video editing, and Snapchat asset creation.
