BRAND REFRESH AND COLLATERAL DESIGN
Undertone Brand 2021
The creative team embarked on a full brand refresh in 2021. I assisted with selecting new colors, elements, and styles for the uplifted brand. Other brand collateral included social media content, standard banners, and consolidated brand guides.
Led by Allison Volpicelli
Designers Kelsey Horn, Raeanne Villocgno,
Tyler Kapustka, Caroline Gal
Brand Elements
A few pages from the updated Brand Guide depicting proper use of brand elements in various contexts
Color Exploration
The left image showcases the final color scheme for the brand refresh, the right image showcases color exploration before reaching the final color selection.
Social Media
Graphics created for social media for various holidays and initiatives
Brand Toolkit
A scaled down pdf of the brand guide meant to be used as an easily accessible document to find all brand instructions and files
Standard Banners
Created for the new brand launch
