Nothing like Fall on The Coast
Transitioning from summer to fall is effortless with pieces from Southern Tide's fall campaign. These interstitial high impact advertisements allow users to directly engage with the Southern Tide fall collection by clicking through a shoppable decision tree; in some layouts users select hotspots to view pieces that build an outfit; others include carousels and video content. Lower-funnel banner designs promoted sales and discounts, tying together with the splashier interactive advertisements.
Role Art Director
Visual Design, Animation & User Experience Storyboarding, Development-ready Asset Production
